I’m an entrepreneur and customer experience professional with hands-on experience across product operations, business development, and startup environments. I enjoy working with complexity, especially where systems, people, and decisions intersect, and bringing structure to fast-moving teams. My background across corporate and early-stage contexts has shaped a balanced approach — analytical, collaborative, and grounded in continuous learning and thoughtful execution.
Academic Background
Education
BSc in Business Administration
Baku Higher Oil School
GPA: 91.63
2021-2026
Relevant Coursework: Management, Economics, Microeconomics, Corporate Finance, Audit, Statistics, Econometrics, Financial Accounting, Investment Management, Marketing, Business Law, Operations Management, ICT, Macroeconomics, Linear Algebra and Calculus.
This academic background built a strong foundation in analytical thinking, quantitative reasoning, and organizational decision-making.
Current Role
Customer Journey Expert — Azerbaijan Airlines
Oct 2025 – Present
In my role, I focus on understanding how passengers interact with AZAL’s services across touchpoints and journeys. I work on identifying friction points, segmenting users, and designing experience and activation initiatives that improve engagement, retention, and usability.
Conducted portfolio-level analysis to identify member segments and behavioral patterns, informing targeted engagement and activation strategies
Designed a reactivation framework for inactive members using personalized interventions based on segment characteristics
Led the creation of AZAL Miles Student Club, addressing an underserved youth segment through a tailored verification process and benefit structure
Developed a service recovery incentive program that converted negative customer experiences into renewed engagement through compensation design
Led campaign design and execution, achieving a 60% increase in sales during Black Friday and a 5× increase in monthly campaign performance, balancing commercial goals with customer value
Contributed to the design of biometric authentication solutions (Face ID, fingerprint), reducing login friction while strengthening security
Entrepreneurship
Co-Founder — Munchly
As a co-founder of Munchly, I worked on early-stage product development, user validation, and pitch preparation. My role focused on translating user and business insights into a clear value proposition and testable product direction.
Secured $10,000 in funding from PASHA Holding Group
Selected for the Starbucks Foundation EmpowerMe Acceleration Program
Presented Munchly at Istanbul Demo Day
Professional Experience
PASHA Insurance
Product, Operations, and Transformation
2023–2025
Across multiple roles at PASHA Insurance, I contributed to product operations, agile transformation, business coordination, and cross-team communication. These experiences gave me exposure to large-scale workflows, structured problem-solving, and collaborative delivery within a corporate environment.
Product Operations and Innovation Expert
Apr 2025 – Present
Implemented a product framework across seven squads. Worked with Product Owners to align vision, goals, and epic validation. Supported fifteen-plus squads in streamlining epics and building OKRs aligned with product strategy.
Agile Operations Specialist
May 2024 – Mar 2025
Measured squad performance through story point analysis and designed value stream visualizations to improve transparency and operational efficiency.
Agile Transformation Intern
Nov 2023 – Mar 2024
Built program and dependency boards to enhance coordination and developed materials for sprint reviews and marketplace initiatives.
HR Business Partnership Intern
Jul 2023 – Oct 2023
Selected from 1,697 applicants. Supported candidate screening, interviews, onboarding, and coordination of assessments and technical evaluations.
Community Impact
Leadership and Mentorship
Team Leader — SPE BHOS Student Chapter
Mentored volunteers, delivered training sessions on business skills, coordinated departmental activities, and supported students in navigating team responsibilities.
This role supported the development of a leadership style grounded in clarity, reliability, and supportive collaboration.
JACAFA — Scholar & Community Contributor
As a JACAFA Foundation scholar, I became part of an international community focused on leadership, cross-cultural exchange, and social responsibility. Beyond the scholarship itself, the experience emphasized collaboration, long-term impact, and learning from diverse perspectives across regions.
Engaging with the JACAFA network strengthened my sense of responsibility to contribute back, share knowledge, and approach leadership as a collective effort rather than an individual achievement.
ABCC — Participant, and Community Member
My involvement with the Azerbaijan Business Case Competition extended beyond competition rounds. Participating across multiple years, I experienced the full learning cycle—from early-stage challenges to refined problem-solving and teamwork.
Over time, I became actively engaged in the ABCC community, supporting peers through experience sharing, feedback, and mentorship. This role deepened my appreciation for learning through iteration and helping others navigate complex problem-solving environments.
What Drives Me
Fields of Interest
Product Development and Innovation
Agile Methodologies
Customer journey design
Systems Thinking
Startup and early-stage growth
Human-Centered Design
These interests reflect how I approach problems: structurally, collaboratively, and with a strong focus on people and systems.